DESIGN LEADER & STRATEGIST

Relevance, in the hearts & minds of the consumer who matters most to your brand, is the key differentiator to help create a meaningful relationship of engagement and loyalty with your customer. Don’t sell more, become more valuable.

I have a defined and repeatable process to develop and drive product design strategies & seasonal concepts that enhance brand authenticity, foster consumer engagement, and deliver measurable business growth.

Collaboration across teams is critical and I am adept at inspiring with a shared vision, aligning strategies, and streamlining processes to focus on changes that will lead to the highest impact.

In today’s world, brands need to be poised to test, learn and pivot. It is critical to identify every opportunity to work smarter & more effectively, to make room for opportunities to develop or position products that leverage cultural moments authentically.

Seamlessly linking products from design ideation to commercialization, means creating a product portfolio through a marketing lens. This is the only way for brands to broaden reach, and continually evolve to consistently show up in the cultural zeitgeist = RELEVANCY